Brand + Product + Ads
Abel had a vision: modernize roadside assistance with better UX, transparent pricing, and none of the legacy baggage of AAA or Good Sam.
We built everything from scratch: the brand identity, go-to-market strategy, a fully functional web app with Stripe subscriptions, dispatch integration, landing pages, and paid acquisition campaigns. The marketing worked, and the ads converted profitably from week one.
59
SIGN-UPS
Paid Conversions
$62.78
CPA
$3,704 Total Spend
$60.14
BEST WEEK CPA
8 Conversions
The Details
What we Built
This project wasn't just marketing, it was a full product launch.
We created the brand from scratch, designed and developed a complete web application with user authentication, Stripe subscription billing, and a dispatch interface for service providers.
Then we built the landing pages, wrote the copy, and ran the paid acquisition. The funnel converted at $10-19 CPA — proving the concept could acquire customers profitably.
The Outcome
The startup ultimately shut down due to funding constraints before achieving product-market fit.
Competing against AAA and Good Sam, companies with decades of brand equity and partnership distribution through insurance and auto manufacturers, required significant runway.
While the marketing worked; the market timing didn't. But the systems we built proved customers would sign up for a modern alternative.
CAMPAIGN PERFORMANCE
Week 1 (Launch)
1
Sign-up
$110.20
CPA
Week 2
6
Sign-ups
$68.44
CPA
Week 3 (Peak)
16
Sign-ups
$60.62
CPA
Week 4
8
Sign-ups
$66.14
CPA
Weeks 5-8
28
Sign-ups
$60.16
CPA
Brand Identity
Go-to-Market Strategy
Web App Development
Stripe Integration
User Auth
Dispatch System
Google Ads
Abel Laeke
Founder
"Josh took my idea and turned it into a real product — the brand, the app, the payment system, everything. He made building a startup feel manageable."
Brand Strategy Work
Select slides from their complete brand strategy guide.
Swipe or click arrows to view more
