SEO Launch Guide for Framer: How to Get Your Site Found on Google in 2025
Joshua Duncan
DigitalNova Creative Director
Last Updated:
Jul 1, 2025
0
min. read
Want your Framer site to actually show up on Google—and look great when it does? Framer creates beautiful, interactive websites, but without proper SEO setup, even the most stunning site can remain invisible to your target audience. While Framer handles many technical aspects automatically (like HTTPS and mobile responsiveness), there are crucial SEO steps you need to take to ensure Google can find, understand, and rank your content.
Whether you're new to SEO or just need a modern checklist for Framer, this comprehensive guide covers everything from basic optimization to advanced schema markup. Use our quick reference checklist below to get started, then dive into the detailed walkthroughs for each section.
Quick Reference Checklist
Technical Setup
☑️ Meta Title & Description (5 minutes per page)
☑️ URL Slugs & Site Architecture (10 minutes)
☑️ Header Structure (H1, H2, H3) (5 minutes per page)
☑️ Sitemap & Search Console (15 minutes)
☑️ Page Exclusion Settings (5 minutes)
☑️ Core Web Vitals Optimization (20 minutes)
Content Optimization
☑️ Keyword Research (30 minutes)
☑️ Image ALT Text (5 minutes per page)
☑️ Internal Linking Strategy (15 minutes)
☑️ Schema Markup (20 minutes per type)
☑️ Content Quality & Uniqueness (ongoing)
Marketing & Analytics
☑️ OG Image & Social Sharing (10 minutes)
☑️ Google Business Profile (GBP) (20 minutes)
☑️ Google Analytics Setup (15 minutes)
☑️ Custom 404 Page (10 minutes)
Technical Setup
1. Keyword Research (30 minutes)
What is it?
Understanding what terms your target audience searches for before optimizing your content.
How to do it:
Use free tools like Ubersuggest
Focus on 1-2 primary keywords per page
Look for long-tail keywords (3-4 words) with lower competition
Pro tip: Don't just stuff your text with keywords. Write naturally for humans first, then optimize for search engines.
2. Meta Title & Description (5 minutes per page)
What is it?
Your meta title is the big blue link you see in Google Search; your meta description is the short summary underneath.
How to do it in Framer: Set these for every page in your Framer page settings.
Title: 50–60 characters, include your main keyword near the beginning
Description: Up to 160 characters, make it unique and compelling with a clear call-to-action
Example:
Title: "Web Design Services Denver | Custom Framer Websites"
Description: "Get a stunning, SEO-optimized website built with Framer. Fast loading, mobile-first design. Free consultation available."
Common mistakes to avoid:
Duplicate titles across pages
Keyword stuffing
Generic descriptions like "Welcome to our website"
3. URL Slugs & Site Architecture (10 minutes)
What is it? The part of your page's web address after the .com/ (e.g., /services/web-design) and how your pages are organized.
How to do it in Framer:
Set slugs to be clean, short, and keyword-relevant
Avoid "/page-1" or random numbers
Create logical hierarchy: /services/web-design instead of /web-design-services-page
Site Architecture Best Practices:
Keep important pages within 3 clicks of homepage
Use breadcrumb navigation when possible
Create topic clusters (main service page linking to specific service pages)
Why it matters: Clean URLs are easier for users and Google to understand, improving both user experience and crawlability.
4. Header Structure (5 minutes per page)
What is it? Your page's main headings: H1, H2, H3, etc., which create a content hierarchy.
How to do it in Framer:
Use only one H1 per page (your main headline)
Break up sections with H2 tags
Use H3 for subsections under H2s
Include keywords naturally in headers
Example structure:
Why it matters: Proper structure helps users scan content and helps search engines understand your page hierarchy.
5. Core Web Vitals Optimization (20 minutes)
What is it? Google's metrics for page loading speed, interactivity, and visual stability.
How to optimize in Framer:
Compress images before uploading (use tools like TinyPNG)
Limit custom code and external scripts
Use Framer's built-in image optimization
Minimize the number of components on a single page
Test your site with PageSpeed Insights
Quick wins:
Convert images to WebP format
Remove unused custom fonts
Minimize heavy animations on mobile
6. Sitemap & Google Search Console (15 minutes)
What is it? A sitemap lists all your site's pages. Google Search Console is your control panel for search performance.
How to do it in Framer:
Sitemap is auto-generated at yourdomain.com/sitemap.xml
Go to Google Search Console
Add your property (domain or URL prefix)
Submit your sitemap for faster indexing
Set up email notifications for crawl errors
Pro tip: Check Search Console weekly for indexing issues, security problems, or manual penalties.
7. Page Exclusion Settings (5 minutes)
What is it? Hiding certain pages (like thank-you pages, admin pages, or draft content) from Google.
How to do it in Framer: Use the "exclude from search" toggle in page settings for:
Thank you pages
Policy pages (unless required for your business)
Test or draft pages
Login/admin areas
Why it matters: Keeps private or non-essential pages out of search results, focusing Google's attention on your important content.
8. Custom 404 Page (10 minutes)
What is it? A helpful page users see when they visit a broken or non-existent URL on your site.
How to do it in Framer:
Create a custom 404 page with your branding
Include navigation back to main sections
Add a search box if possible
Keep the tone friendly and helpful
Content Optimization
9. Image ALT Text (5 minutes per page)
What is it? Short descriptions of your images for screen readers and SEO.
How to do it in Framer:
Edit the "ALT" or "description" field when adding images
Be descriptive but concise (125 characters or less)
Include keywords naturally when relevant
Don't start with "Image of" or "Picture of"
Examples:
Bad: "image1.jpg" or "IMG_4821"
Good: "Modern minimalist website homepage on laptop screen"
Better: "Framer web design portfolio showing e-commerce site on MacBook"
10. Internal Linking Strategy (15 minutes)
What is it? Strategic links between your own pages to help users navigate and help Google understand your site structure.
How to do it:
Link from high-authority pages (like homepage) to important service pages
Use descriptive anchor text instead of "click here"
Create topic clusters linking related content
Add contextual links within blog posts and service descriptions
Best practices:
Link to 2-4 internal pages per page
Use varied anchor text for the same destination
Link both ways between related pages
11. Schema Markup & Structured Data (20 minutes per type)
What is it? Special code (JSON-LD) that helps Google understand your business, services, FAQs, and more.
How to do it in Framer: Use Framer's Custom Code section (in site settings) to add JSON-LD to your pages. For detailed implementation guidance, check out Framer's official structured data guide.
Essential Schema Types:
LocalBusiness Schema (Homepage):
Service Schema (Service Pages):
Which types to use:
FAQPage: Pages with FAQs (ensure FAQs are visible on page load)
LocalBusiness: Homepage/contact page
Organization: Homepage or about page
Service: Individual service pages
Article: Blog posts
Review: Customer testimonials
How to test:
12. Content Quality & Uniqueness (ongoing)
What is it: Creating valuable, original content for every page that serves your audience's needs.
Best practices:
Write unique content for every page (no copy/paste)
Aim for 300+ words on service pages, 1000+ for blog posts
Answer common customer questions
Include location-specific information for local businesses
Update content regularly
Content ideas:
FAQ sections
Process explanations
Case studies and portfolios
Local area information
Industry insights and tips
Marketing & Analytics
13. OG Image & Social Sharing (10 minutes)
What is it? Your site's preview image and information when shared on social media or messaging apps.
How to do it in Framer:
Set OG image in site/page settings
Use clean, branded images (1200x630px ideal)
Include your logo and key message
Test how it looks with Facebook's Sharing Debugger
Pro tip: Create templates for consistent OG images across all pages.
14. Google Business Profile (GBP) (20 minutes)
What is it? A free business listing on Google Maps and Search that's crucial for local SEO.
How to do it:
Go to Google Business Profile
Add your business information
Verify your business (phone, postcard, or email)
Add photos, hours, and services
Link to your website
Encourage customer reviews
Optimization tips:
Post regular updates and offers
Respond to all reviews (positive and negative)
Add relevant business categories
Include local keywords in your description
15. Google Analytics Setup (15 minutes)
What is it? Tool for tracking how people find and use your site.
How to do it:
Create a Google Analytics 4 account
Get your tracking code
Add it via Framer's custom code section (head tag)
Set up conversion goals (contact form submissions, etc.)
Key metrics to monitor:
Organic search traffic
Page load times
Bounce rate
Conversion rates
Top performing pages
Launch Day Checklist
Before going live, verify:
Technical:
☑️ All pages have unique meta titles and descriptions
☑️ URLs are clean and logical
☑️ Images have ALT text
☑️ Site loads quickly on mobile and desktop
☑️ No broken internal links
Content:
☑️ Each page has unique, valuable content
☑️ Headers are properly structured (H1, H2, H3)
☑️ Contact information is consistent across all pages
☑️ Schema markup is implemented and tested
Setup:
☑️ Google Search Console is configured
☑️ Google Analytics is tracking
☑️ Google Business Profile is claimed and optimized
☑️ Social media OG images display correctly
Common Mistakes to Avoid
Don't:
Copy/paste the same content across multiple pages
Stuff keywords unnaturally into content
Ignore mobile optimization
Forget to set up 301 redirects when changing URLs
Skip local SEO if you're a local business
Do:
Write for humans first, optimize for search engines second
Monitor your site's performance regularly
Keep content fresh and updated
Build relationships for natural backlinks
Be patient—SEO results take 3-6 months
Tools & Resources
Free SEO Tools:
Google Search Console (essential)
Google Analytics (traffic tracking)
Google PageSpeed Insights (speed testing)
Google Rich Results Test (schema validation)
Ubersuggest (keyword research)
Framer-Specific Resources:
Framer SEO Documentation
Framer Community Forum
Custom Code Examples Library
Next Steps
Week 1: Complete technical setup and basic optimization
Week 2-4: Create and optimize content for each page
Month 2: Monitor performance and make adjustments
Month 3+: Focus on content creation and link building
Ready to launch? Work through each section systematically, and don't try to do everything at once. Start with the technical foundation, then build up your content and marketing efforts.
Questions or stuck on a step? The Framer community and SEO forums are great resources for troubleshooting specific issues. You can also contact us directly for personalized help with your Framer SEO setup. Remember, SEO is a marathon, not a sprint—consistent effort over time yields the best results.
Want more detailed walkthroughs? Bookmark this guide—we're continuously adding in-depth tutorials for each section. Drop a comment below if there's a specific topic you'd like us to cover next!
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